2-in-1 Cordless Rechargeable Vacuum
Overview
This project focuses on building out a complete, commercial visual pipeline for a compact handheld vacuum. Starting with a basic physical prototype, I designed a full suite of retail-ready assets. This case study covers everything I delivered for the launch, including high-fidelity feature diagrams, a scalable colorway system, lifestyle asset staging, and ecommerce presentation graphics.
Deliverables
• Product Visualization
• Feature Communication
• Product System
• Lifestyle Imagery
PRODUCT INTAKE
01
I started the project with a base black hardware sample of the cordless vacuum to study its form. My initial goal during this phase was to look closely at its shape, attachments, and main functions so I could map out a clear, high-end visual direction for the rest of the product line's marketing assets.
VISUALIZATION
02
Once the core style direction was set, I created a clean, detailed breakdown of the vacuum and all its technical components. I designed this diagram to clearly label the individual crevice, brush, and blower attachments, map out the collection bin and filter layout, and show exactly how the pieces twist to lock together.
PRODUCT SYSTEM
03
To give the product line a wider retail appeal, I developed a clean, scalable colorway strategy. I built out a cohesive lineup that features classic neutrals alongside fresh, trendy options like soft pink, lavender, and deep blue, giving the brand a simple way to expand its offerings on the shelf.
LIFESTYLE ASSETS
04
A major focus of this case study was demonstrating the vacuum's versatility in everyday settings. I staged and integrated lifestyle imagery that shows the product tackling real-world use cases, including cleaning keyboards in an office setup, blowing up balloons, vacuuming tight car vents, and clearing dust from under home furniture.
